Location Media Kit
Who we mail
Where we mail
When we mail
What we mail
TheHomeMag strives to select only owner-occupied single-family homes of better values, incomes, and buying capacities. In our Location magazine, we mail to a little more than 50,000 homes once monthly, 12 times annually.
Our typical homeowner, the average of all 50,000 homes, is 52 years young with a household income of $164,200 living in an $436,470 home.
Distribution
Printing & Mailing Schedule
April
AD DEADLINE: March 22
IN-HOME: April 5-7
Spring
AD DEADLINE: April 12
IN-HOME: April 26-28
May
AD DEADLINE: May 10
IN-HOME: May 24-25
June
AD DEADLINE: May 31
IN-HOME: June 14-16
July
AD DEADLINE: June 28
IN-HOME: July 12-14
August
AD DEADLINE: July 26
IN-HOME: August 9-11
September
AD DEADLINE: August 23
IN-HOME: September 6-8
October
AD DEADLINE: September 20
IN-HOME: October 4-6
November
AD DEADLINE: October 25
IN-HOME: November 1-3
December
AD DEADLINE: November 15
IN-HOME: November 29-December 1
Products
TheHomeMag® Magazine
Our full-color, full-sized magazine has proven to be the most productive marketing tool for home improvement businesses throughout every corner of the home improvement sector. TheHomeMag offers quarter, half, full and double page ads, premium placements, and front and rear cover options that rush your business into the spotlight - all on high quality paper into most qualified mailboxes. Our magazine remains flexible by offering pricing ranges from as low as $395 to over $6,000 per mailing, ultimately depending on your desired commitment, and includes design, qualified home list, printing, and mailing into the mailbox.
Detached Marketing Label™ Postcard
Our Detached Marketing Label Postcard (DML) arrives in mailboxes accompanied by TheHomeMag magazine, like a beautiful postcard. Our 2-sided, full color, 5” x 9” full-gloss DML Postcards offer the full exposure and up-front commitment a stand-alone postcard provides, but at considerably less expense – up to 75% off the cost of creating and mailing a standard postcard – as low as just 15 cents per piece. DML Postcards are limited to just one card per mailing address and includes design, qualified home list, printing, and mailing into the mailbox.
PopOut™ Single Sheet
Our PopOut is an extended heavyweight inserted sheet of coated paper arriving in mailboxes inside of TheHomeMag magazine. Our 2-sided, full color, 8.375” x 10.875” full-gloss insert stands out from the magazine by extending above the top and body of the magazine by nearly one half-inch, giving you added space for your immediate message. This limited availability PopOut gives you more than 182 square inches of advertising real estate for as low as 7.5 cents per piece and includes design, qualified home list, printing, and mailing into the mailbox.
BookMark™
Our BookMark is an extended heavyweight and gloss-coated insert arriving in mailboxes inside of TheHomeMag magazine. Our 2-sided, full color, 5.25” x 11.5” full-gloss cardstock insert stands out from the magazine by extending a full one inch above the top of the magazine, giving your ad a two-sided 5” wide message to immediately grab readers. This limited availability BookMark gives you more than 120 square inches of heavy cardstock advertising real estate for as low as 9.5 cents per piece and includes design, qualified home list, printing, and mailing into the mailbox.
ZipCard™ Insert Standard + Oversized
Our ZipCard Inserts is a gloss-coated insert arriving in mailboxes inside of TheHomeMag magazine. Our 2-sided, full color, 4” x 6” (standard) or 5” x 9” (oversized) full-gloss 7pt cardstock insert may be delivered with every TheHomeMag magazine. Our ZipCard Insert offers the ability to standout within your home improvement vertical while still controlling expenses, and the flexibility of targeting zip codes, for as low as 5.5 cents per piece and includes design, qualified home list, printing, and mailing into the mailbox.
HomeIMPROVED® Magazine
Our full-color, full-sized mid-cycle magazine, mailing two weeks after our TheHomeMag magazine, offers are tighter and more targeted mailing at a reduced rate. HomeIMPROVED® offers quarter, half, full and double page ads, premium placements, and front and rear cover options – much like our core magazine – all on high quality paper into most ideal mailboxes. Our magazine remains flexible by offering pricing ranges from as low as $395 to over $3,000 per mailing and includes design, qualified home list, printing, and mailing into the mailbox.
2020Home™ Annual Guide
Our full-color, delta-sized annual home improvement guide mails once annually and is the perfect complement to our monthly publication. Our annual guide is a categorical format and offers half, full, and double-spread page ads, premium and rear cover placement, index listing options, as well as local and national home improvement sponsored editorial articles - all on the highest quality paper into most qualified mailboxes. Pricing ranges from as low as $395 to over $5,000, depending on your desired commitment and advertising commitment in TheHomeMag and includes design, qualified home list, printing, and mailing into the mailbox.